6:39 AM
Sanjeev Saju
Google dramatically pulled out of China a while back,a though it is still accessible in the mainland through Hong-Kong servers, search and e-mail services have reportedly been elusively hard to connect in recent times.Chinese search engine Baidu, continues to run the show in the meanwhile.Currently holding more than 80% of the Chinese search engine share, Baidu admits however that it hasn't been able to cater to the growing demand for English-language searches.
Baidu is researching out to Microsoft for Bing to provide English-language search, and the partnership will definitely see Bing grow in the global search against Google, with more than 10-million English-language search quires a day on Baidu presently, from the worlds largest internet population of roughly 470 million users.However the biggest reason why Google left China in the first place still remains for Microsoft- censorship of result courtesy the Chinese government.
How much this will be a problem for the biggest corporation is evident in the fact the deal has been signed, and Microsoft is espousing a philosophy of jurisdictional diplomacy.A company spokesperson commented on the deal:''Microsoft respects and follows rules and regulations in every country where we run business.We operate in China in a matter that both respects local authority and culture and makes clear that we have differences of opinion with official content management policies.''
While the deal's been linked, the Baidu-Bing partnership is expected to go online by the end of this year, appearing on Baidu search pages.Google's apparently not worried about losing China completely however ,stressing the value of the profitable world of online advertising in China, an area it is focusing on instead.
Baidu is researching out to Microsoft for Bing to provide English-language search, and the partnership will definitely see Bing grow in the global search against Google, with more than 10-million English-language search quires a day on Baidu presently, from the worlds largest internet population of roughly 470 million users.However the biggest reason why Google left China in the first place still remains for Microsoft- censorship of result courtesy the Chinese government.
How much this will be a problem for the biggest corporation is evident in the fact the deal has been signed, and Microsoft is espousing a philosophy of jurisdictional diplomacy.A company spokesperson commented on the deal:''Microsoft respects and follows rules and regulations in every country where we run business.We operate in China in a matter that both respects local authority and culture and makes clear that we have differences of opinion with official content management policies.''
While the deal's been linked, the Baidu-Bing partnership is expected to go online by the end of this year, appearing on Baidu search pages.Google's apparently not worried about losing China completely however ,stressing the value of the profitable world of online advertising in China, an area it is focusing on instead.
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